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I read some staggering statistics the other day about retail in the Lash & Brow industry, and I just had to share them with you!
- 60% of salon-goers prefer to purchase beauty products directly from their service providers.
- Salons that implement a strategic retail strategy witness a 40% increase in customer retention.
- 82% of consumers believe that professional recommendations from their lash and brow experts are more reliable than generic product advertisements.
That is mad isn’t! But when you think about it: Your clients leave your salon not only with fabulous lashes and brows but also armed with the secret weapons to maintain their fresh look. By selling retail products, you become a superhero, equipping your clients with the tools they need to enhance and prolong the results of your expert work. It’s like giving them a cape to rock their flawless lashes/brows!
Cha-Ching! Cha-Ching! Extra Revenue Coming Your Way: Who doesn’t love the sound of their till ringing? Retail products are not only a game-changer for your clients but also a revenue booster for your business. With each retail sale, you’ll be adding extra digits to your profit column. It’s a win-win situation!
You’re not just selling something; you’re sharing your expertise and passion. When your clients see the results they achieve with the products you recommend, they’ll become your biggest fans. They’ll rave about you on social media, refer their friends, and shower you with love. And who doesn’t want a whole lot of love coming their way?
Retail Therapy is Real! We all know that retail therapy is a thing, right? Well, why not be the provider of that therapy in the lash and brow world?
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